For Vendors

Monkeybridge helps Applications Vendors in the Unified Communications market develop profitable propositions and sales channels. We employ a well-defined framework to describe and deliver these services in the form of a proposition ‘lifecycle’.

Vendor clients may wish to use the entire set of services and deliverables in support of a complete end-to-end offer development project, or to use MonkeyBridge for a focused part of a larger project of their own.

Discovery
Early stage investigation of client business opportunities and challenges. Typical tasks and Deliverables may include;Strategic Review WorkshopMarket Opportunity SizingChannel Audit and Profiling Competitive Benchmarking

Definition
Second stage strategic planning of client projects and programs to effectively address opportunities identified during Discovery. Tasks and Deliverables may include; Proposition Research, Development and Test MarketingProposition RoadmapDetailed market metrics and sales targetingBusiness Partnership and/or Competitive Analyses

Development
Third stage development of a detailed and executable business plan to tactically pursue the objectives established in Definition. Tasks and Deliverables may include;Channel Recruitment and Development PlanMarketing Communications PlanService and Support Plan

Deployment
Execution, tracking and reporting of the defined tactical plan. Tasks and Deliverables may include:Overall Program Management and ReportingChannel Sales Training and Bid Support Channel and Customer Satisfaction SurveysStrategy ‘Healthcheck’ and Remedial Planning

The methodology is supported by a range of planning templates and checklists that are easily understood and communicated between project participants, as well as a dedicated client project portal that securely communicates project progress and status reports.