About us

The specific focus of our activities is in one of the fastest growing sectors of the information technology market - Unified Communications – which allows organisations to achieve considerable savings and attain significant productivity gains through their use of integrated corporate, team and personal communications tools via private and public networks.

A major acceleration in the rate of adoption of these internet-based communications technologies by Enterprises and SMBs is underway in the UK and Europe. Most independent forecasts indicate growth rates of 30%+ CAGR through 2012 in this sector.

This is accompanied by a shift of technology and products away from proprietary ‘closed’ hardware systems to software-centric products based on ‘open’ industry standards leading to more rapid innovation, greater focus on customers and increased competition for technology providers, particularly from new market entrants and start-ups.

The continued rapid growth and competitiveness of this market sector creates significant challenges for technology companies seeking to develop and successfully market their products and services in it.
These challenges include; Balancing expensive marketing and sales resource requirements against the opportunity/risk of their target marketsInability to react quickly to emerging opportunitiesLocating and recruiting appropriate partner organisations (developers, resellers, service organisations) to help them build and deliver a complete propositionRecruiting and training appropriately skilled personnelBuilding and operating effective sales and marketing tools and techniquesFor international organisations in particular, the need to understand, plan and execute a UK and European marketing strategy is both essential and challenging.

MonkeyBridge exists to help UC technology providers recognise these challenges, minimise the costs and risks associated with failing to address them, and maximise their opportunity and revenues.